One dashboard, two stores: how BowWow Pet Tags unified UK and Australia

Two stores, two truths

BowWow Pet Tags sells custom pet tags and accessories through two Shopify stores — one built for the UK and a separate one for Australia. Running two separately-managed stores meant the same product line produced two disconnected pictures of the business: sales in the UK told one story, stock in Australia told another, and nobody had a single place to look at both. Holding optimal stock in each region was harder as a result — a shortage showing up in one storefront's numbers carried no visibility into whether the other was sitting on excess of the same tag. The team needed to combine sales and inventory data from both stores into one dashboard, and use that consolidated picture to drive replenishment.

Why fragmented inventory breaks your month-end, not just your reorders

Two independently-run stores don't just complicate reordering — they complicate the numbers finance has to sign off on. A store's on-hand count and the value assigned to it are supposed to describe the same underlying inventory the same way every time; when each store maintains that count and that value on its own, the combined figure for the business is a guess dressed up as a total. That's the part that doesn't show up until month-end, when finance needs one number for how much inventory the business is actually holding and what it's worth — and discovers the UK figure and the Australian figure don't add up to anything. Reconciling two inventory valuations that were never kept in sync is slower and less trustworthy than never letting them diverge in the first place.

One view across both stores

Assisty builds its dashboards and reports from a store's live Shopify data rather than from someone's spreadsheet, and for a business running two storefronts under one brand, that means the UK store's numbers and the Australian store's numbers can live in the same dashboard instead of two separate exports stitched together by hand. For BowWow Pet Tags, that meant pulling sales and inventory data from both stores, via API, into one consolidated dashboard — a single place to see what's selling and what's in stock across the whole business, not just one region of it. Ad hoc questions don't need a new export either: the AI Report Builder turns a plain question into a live table pulled straight from the connected store data, so asking what's moving this month doesn't mean opening two separate admin panels and reconciling the answer by hand.

Reorders that come to you

A single view of stock is only useful if it also drives what gets reordered. Assisty's automated replenishment turns historical sales and current stock into a suggested reorder for each store — the same logic the Buying Table uses to suggest a quantity for a SKU, computed from sales velocity and what's already on hand, rather than a flat reorder rule that ignores how fast something is actually selling. Automation turns that suggestion into a routine purchase order on a schedule, and every auto-drafted PO still lands in an approval queue first, so nothing reaches a supplier without a human sign-off — reviewing a batch means working through that queue once, adjusting or rejecting anything that doesn't look right, before it reaches a supplier. BowWow reports that automating replenishment cut manual work and stockouts.

A month-end that reconciles

The shift shows up in what month-end and every week in between actually look like. Unified visibility across both regions gives the team one place to make decisions instead of two disconnected views. Automated replenishment took the manual work out of reordering and cut into the stockouts that used to slip through. And the financial reporting now runs from a dashboard that tracks monthly inventory quantity and value across both stores together, with a monthly review of those metrics — on a number that was never allowed to diverge in the first place.